3 Birds was founded on the idea that dealers deserve a better digital marketing partner. As part of our commitment to reaching that goal, we offer ongoing dealer education opportunities for our customers and other industry thought leaders. We're proud to be part of the discussion surrounding changing consumer behavior and its impact on the online car-buying process—and our insights have not gone unnoticed.

Over the course of the summer, we were invited to speak at both the first-ever Lexus Eastern Area Digital Summit and a series of events for the Scion Ambassadors program. Here's a brief recap of what our Birds have been up to.

CEO Kristen Judd and Advisory Board Member Gary Marcotte traveled to speak at the inaugural gathering of eastern Lexus dealers and partners. As longtime thought leaders in the digital automotive space, Kristen and Gary were naturally suited to present in this progressive setting. With a focus on the changing digital landscape—and the warning tales of companies that were unable to change with it—Kristen and Gary offered valuable takeaways for dealers looking to maximize their online footprint.

Vice President of Business Development Bill Egan and Director of Digital Evaluations Evan Chaisson spoke to over 900 Scion Ambassadors over the course of two weeks this summer. 3 Birds serves as Scion's preferred dealer communications partner with the monthly Scion Showroom newsletter, and also provides insights through the Dealer Digital Evaluation to help Scion stores achieve best-in-class online experience. 

Bill and Evan discussed the highly sought millennial car buyer and how their approach to car-buying has changed. Just months ahead of the highly anticipated iA and iM launch, Bill and Evan demonstrated how Scion dealers can engage these valuable customers through the ever-evolving digital mediums that young buyers have come to rely on. 

We’ve built our platform on the idea that great things happen when businesses and customers come together on a personal level—and people are taking notice. These events are more than just an opportunity to share more about the strategies that have made 3 Birds a leader in the digital space; they also open up exciting new conversations that are key to our mission of continuous improvement.