Every NADA Convention, 3 Birds shows off our latest releases for the year ahead. We've set the bar high in the past by unveiling our responsive websites and our Fixed Ops Customer Retention Suite.
But it's safe to say that with the unveiling of the Wire 3.0, this year will be the biggest yet. That's because we've started from the ground up to not only make our industry-leading customer demand generation and retention platform better than ever, but also to change the way you manage your digital content.
A configurable solution to reach the modern automotive consumer
Established as a leader in developing innovative marketing technologies, we've seen dealerships across the country discover the value of targeted multichannel marketing. Our team of developers, creatives, content writers, and strategists have never stopped pushing the envelope when it comes to flexible, configurable marketing strategies that cater to today’s digital consumer.
In the new Wire 3.0, dealerships will find the most versatile configurability yet. Adding to our responsive websites, we've introduced reponsive email templates that make it easy to reach all of your customers no matter what device they're using. The Content Builder has been enhanced with new functionality, including real-time review and preview capabilities, complemented by powerful reporting. The Wire 3.0 also marks the debut of our Smart Grouping system, a 3 Birds innovation which lets you identify groups and channels to publish specific pieces of content. That means you can upload your latest offers once and share them across social media, landing pages, email campaigns, digital displays, and more.
Advanced communication with our fully integrated platform
You've probably experienced the frustration of segmented marketing solutions that can't communicate outside their own silo. At 3 Birds, we're here to work with dealers and their other vendors as a true marketing partner. The Wire 3.0 is arranged as a single sign-on app exchange which is capable of enhanced integration with other third-party vendors to meet your sales and service goals.
That means you get the full advantage of not only our progressive technology, but also our leading client service, deep automotive industry knowledge, in-house and industry-specific content writers, tier 1-level creative, and comprehensive consulting services. This full-featured platform also enhances our online reputation management services by allowing a clear picture of the online reach of each dealership's competitors.
“We are excited to release version 3.0 of The Wire. This is a powerful new version that extends our 3 Birds platform and adds significant new capabilities for our customers,” says Bryan Krieger, CTO and VP of Development. “We have reduced the complexity and time required for our clients to perform their demand generation marketing needs.”
The Wire 3.0 will make its official debut at the NADA Convention & Expo 2015 January 22-25. Schedule your appointment to be among the first to see this all-new solution at Booth 3805N.
3 Birds Marketing is a WBENC-certified provider of software-assisted marketing solutions, reporting and analytics, and consulting and training focused in the automotive retail space. 3 Birds has helped automobile manufacturers, distributorships, advertising agencies, dealer associations, automobile dealership groups and dealerships demand, attract, and convert modern digital consumers through enterprise-level integrated marketing technology, outstanding client services, and extensive marketing and automotive retail experience. 3 Birds was founded in 2009 and is headquartered in Chapel Hill, North Carolina. Visit www.3birdsmarketing.com to learn more.
