Last month, 3 Birds announced our new responsive email templates as part of our continuing commitment to making sure our dealers are providing consumers with the kind of outstanding digital experiences that they have come to expect.  With 80% of users likely to delete an email if it doesn’t look good on mobile (Litmus, September 2014) and 35% of vehicle purchasers using a mobile device to find information about a car or truck (Milward Brown Digital/Google vehicle Shopper Path to Purchase Study, September 2013), it’s overwhelmingly clear that responsive design offers an improved user experience that translates into more customers.

But that’s just the first of many advantages that come when you choose 3 Birds’ responsive email and web technology. These six additional benefits show why responsive design is the gift that keeps on giving.

1. Your customers expect it. WIth an estimated 51 percent of email opens now occuring on mobile (Litmus, December 2013), the majority of your customers are looking for a mobile-friendly experience--and that number is only going to grow. Our responsive technology means that your message reaches your customers instead of their Trash folder.

2. It’s Google’s world, and we’re just living in it. Google still sets the stakes when it comes to search marketing, and some have devoted their lives to teasing out the meaning of each cryptic comment from the search giant. When it comes to responsive, though, there’s no confusion: Google has declared responsive web design as its recommended mobile configuration over dynamic serving or separate URLs. When you consider the advantages below, it’s easy to see why.

3. No more juggling separate website versions. With everything you have to manage at your dealership, who has the time to update multiple versions of the same site (or worse, pay someone to do it for you)? A responsive layout means you can update your site once and know it’ll look great on any device.

4. Integrated analytics and reporting. Integration is kind of a big deal to us—and it’s at the heart of our all-new industry-leading Wire 3.0 platform. Responsive design helps take your integrated marketing strategy to the next level by making conversion paths and redirections between sites extinct. Now you can track user stories from multiple devices in a single report and draw more connections about how your customers are engaging with each piece of content.

5. Stay ahead of the competition. The fact is that if your dealership isn’t offering responsive marketing, you could be losing customers to one that is. Responsive email and website layouts from 3 Birds will help you make sure your message is the one customers see—without paying an agency extra for additional website development.

6. Market to your future customers. With the rapid pace of development, mobile devices of the future will look very different from those today. The nature of responsive design means that your site will adjust to accommodate users on these new devices, even if screen sizes differ from those today. Of course, 3 Birds will be there every step of the way to make sure you’re continuing to present the best possible message to each customer.

If you’re a current 3 Birds customer, you’ve likely already started to see the benefits of our responsive technology. If you’re ready to learn more, we look forward to speaking with you more about what responsive can do for your dealership.