At 3 Birds, we’re not afraid to admit that we love a good makeover. When done right, a new look can be empowering and energizing—the first step to a whole new way of looking at things. In the case of our new responsive email templates, that’s not just a metaphor. This new technology will make your emails look better than ever, and it’s also key to helping you attract more customers in 2015 and beyond.

Integrated marketing in a mobile world

The continuing rise of mobile use shows that businesses need to be focused on all of their marketing channels. In September 2014, Litmus revealed that 47 percent of email opens are on mobile devices, but many emails are designed only for desktop. In addition, 80 percent of users will delete an email if it doesn’t look good on their mobile device.

At 3 Birds, we know that our customers can’t afford to treat mobile marketing as an afterthought. Plus, we’ve always liked leading the pack. That’s why we’re proud to offer the industry’s first pairing of fully responsive email templates to complement our responsive landing pages. With these templates, there’s no need to create multiple versions of an email. Just drag-and-drop content into your choice of elegant layouts, and the template will do the rest.

What’s different?

A typical email designed for desktop viewing looks squashed and distorted on a tablet, and important offers and calls-to-action may be pushed down the page. On a smartphone? Even worse.

New responsive emails from 3 Birds are different. These templates ensure that your most important content—like your latest offers or new models—gets seen first, and delivers optimized navigation on any device. That saves time, money, and energy that would have been spent on coding multiple versions of a campaign; energy that you can put into building long-lasting relationships with your high-quality mobile leads.

Not convinced of the payoff? 54 percent of consumers say it’s easier to find information on mobile-optimized sites (ExactTarget, 2014 Mobile Behavior Report). It all comes back to providing the type of experience your customers prefer—and at 3 Birds, we’re no different. For more information on how our responsive makeover benefits you, contact us today.