The service department can be a busy place—or at least you hope so, right? When you’ve got a full day booked and are focused on the details of multiple customers’ vehicles, it’s easy for some things to slip through the cracks. Often, one of those things is declined code entry from the MPI into the DMS, which means you’re not getting the most out of this valuable marketing tool.
The 3 Birds Digital MPI solution eliminates the inefficiencies of paper MPIs and enhances communication between service advisors and techs. Best of all, it’s incredibly easy to use.
Service Advisor Check-In
Step 1: Meet and greet
When a customer drops off their vehicle, the advisor can quickly and easily pull up their vehicle record and any scheduled appointment information.
Step 2: Walk around
As the best service advisors know, the walk around is an important selling tool when it comes to building the relationship with the customer and informing him or her of significant details. That’s why we’ve made recording the walk around info, including exterior damage and tire tread depth, as simple as possible with our touch-based system.
Step 3: The data
Next, easily add services to the customer’s work order based on previously declined codes and manufacturer recommended maintenance. Having this information readily available for upselling makes your service advisors' jobs that much easier. Perhaps even more importantly, this is a great tool to help your advisors build relationships with customers and provide a service experience tailored exclusively to each individual.
Step 4: Summary
When the work order is ready, the customer is presented with the details of their service visit. This gives the advisor the opportunity to answer any questions ahead of time and make the process as smooth as possible--including getting the customer's digital signature on the spot.
When the check-in is completed, the service tech is notified immediately with the updated information sent directly to their "digital clipboard," part of our fast and secure information database—no communication (or walking from one end of the bay to the other) necessary.
Service Tech MPI Code Entry
As your service tech completes the MPI, the declined codes are entered automatically in our database—where they can work to trigger dynamically generated emails to bring customers back to your service bay. One dealership nearly doubled its chance to recapture declined customers with this one addition, which increased average declined service opportunities by nearly 100 percent.
Welcome to the fixed ops marketing edge
If you’re looking to eliminate inefficiencies and create longer lasting customer relationships in your service department, the digital MPI tool is an easy choice. Imagine 100 percent efficiency in declined code entry—and each of those codes provides valuable information about your customers and their behaviors.
The digital tool makes for quick and easy-to-understand communication between service tech, advisor and customer—one of the areas that customers often say is lacking when it comes to dealership service. That communication extends to the dynamically generated emails created based on declined codes and sent out at your pre-selected triggers. Each email includes helpful links and articles with more information about the services your customers need, decreasing the likelihood that they’ll look elsewhere for answers to their service questions.
All it takes is one quick call to learn more about what the Digital MPI solution can do for you. Ready to get started?
