Once upon a time, the same dealership marketing approach worked to attract most types of buyers. As options have increased and customers have become more informed before ever reaching your dealership, though, it's become a necessity to deliver a more personalized experience for each prospective buyer. This is just one of the many reasons why a one-size-fits-all digital marketing solution just won’t do it anymore.
Here are five questions to ask before getting started with any new digital vendor.
- Can you establish and track your specific business objectives?
No two dealerships are alike, so definitions of success will vary widely from one to another. We believe you should have the opportunity to discuss your goals with a dedicated account strategist before putting any plans into action.
- What data will be available—and who owns it?
To get the most out of a solution, you should have access to the data that’s most important to you. That means not having to sift through complicated data collection on your own, or having to request access just to get to your own results. At 3 Birds, your data is your own, and you can see what matters to you with our easily customizable reports.
- How will your marketing strategy evolve over time?
For some vendors, strategy isn’t even part of the equation, due to either a lack of industry knowledge or capability. But growing your business takes more than just the right technology—it also requires consumer experts who know what it takes to attract and retain customers.
- Are you forced into paying for more than you need?
It’s common to find multiple levels of service with providers, but if you’re having to pay for a bunch of products you don’t need just to go get the one you do, it’s time to look elsewhere. 3 Birds makes it easy to configure a solution that fits your needs, and we also offer affordable but powerful add-ons like our digital marketing packages, conquest data models, and more.
- If something’s not working, what’s the next step?
The most important benefit of a customizable solution is that it gives you the opportunity to fix something when it’s not working. Don’t keep trying the same tactic without identifying the obstacles or looking for a new perspective. We put our years of marketing experience at your disposal to help you find the solution that works for you.
Ready to experience a more customized way to market your dealership online? Talk to us today—or find us at NADA Booth 3805N!
